I had a burning ambition to create and develop something I could call my own, a business that I could grow with real passion and enthusiasm around all the other things that I love in my life. I started to have a bit more time when my youngest two children started nursery. I found I could really dedicate my time, energy and effort to my concept for an effortlessly glamorous, cruelty free, natural and vegan skincare and contemporary living brand. It meant working a lot of very early mornings and late nights whilst the children were in bed, but my sleep deprivation paid off and my vision began to take shape.
My professional life has been varied and has included working within health and fitness, business and project management. Health and fitness have interested me as far back as I can remember. Understanding how things work, what ingredients are used, how these affect us and also impact our environment. Combining this passion for health, fitness and the environment, together with a love for beautiful skincare and exquisite homeware products, I began to research. The marketplace seemed to be lacking accessible premium natural and vegan products that offered real style and sophistication, what I would call effortless natural glamour. The stylish skincare and contemporary living products, packed full of the skin goodness, I wanted to buy simply didn’t exist and that was the start, late one night in 2017 SOAK BOX England was born.
I still do a lot of late nights and early mornings, but that’s the benefit of running your own company, you set your own hours. I am an honest and open individual and I want my products to be transparent too in terms of both their ingredients and benefits. Of course, I’ve made a few mistakes along the way, but the positive mantra in our household has become, It’s a Learning Curve.
My husband and family, especially my mum, have been so supportive and positive in terms of what I am doing, this has allowed me to grow and develop SOAK BOX England which is fantastic.